![How New Balance got its swagger back: An interview with the CEO and VP Global Marketing — The Challenger Project | The Home of Challenger Brands How New Balance got its swagger back: An interview with the CEO and VP Global Marketing — The Challenger Project | The Home of Challenger Brands](https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1528119635075-UK9MPF31QUATFYCNOHZ5/New-Balance-990-ad-630.jpg?format=500w)
How New Balance got its swagger back: An interview with the CEO and VP Global Marketing — The Challenger Project | The Home of Challenger Brands
![Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. | by Carolyn Hadlock | The Beautiful Thinkers Project | Medium Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. | by Carolyn Hadlock | The Beautiful Thinkers Project | Medium](https://i.ytimg.com/vi/EbZg9hPb9Wc/maxresdefault.jpg)
Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. | by Carolyn Hadlock | The Beautiful Thinkers Project | Medium
![Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. | by Carolyn Hadlock | The Beautiful Thinkers Project | Medium Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. | by Carolyn Hadlock | The Beautiful Thinkers Project | Medium](https://miro.medium.com/max/1200/1*VfG7mOIy2PP3e-2ucQ0bhg.png)